Year 3001. ROME second NIKE 
The year is 3001, Rome is a city divided. An earthquake has opened a huge crack in the ground breaking, the city in two. It is total chaos. The crack is venerated as a deity, while the New Roman Empire
came to power and has divided the population into two on an economic basis. The only possibility Redeem outcasts seems "the cup", the soccer tournament that Tiberius
going to win ... to save the future of Rome.
The video comes from a Nike advertising campaign launched in 2001 in Italy and particularly in our region. The campaign, tied to the organization of a football tournament held in Rome at 5, was supported by the traditional media: newspapers, billboards, radio and television. But there's more. Thanks to the work of the talented Croatian Danijel Zezelj
, which handled the graphics, what could be the usual television spot has become a fresco animated and physically took shape in a beautiful balloon presented in the newspaper
LaRepubblica .
Starting from a simple and practical starting point in the campaign, Zezelj develops the story in a surprising way. The narrative is very effective for images and emotions at first glance. The captions, dried and determined, are always apt and blend perfectly with the drama and tension of which is imbued with every table.
The whole thing, then, may well be read as a metaphor for our lives every day against exclusion, racism and violence prevailing in the sport in everyday life. Moreover, one senses that in the viewfinder of Zezelj there are also genetic engineering and globalization (Nike is just in a comic, strange but true!). Today
this video, seen, downloaded, embedded
, can be considered an example of viral marketing in all respects with a special extra: the still bursting at 7 years.
Congratulations to Nike but especially Zezelj.
AS Roma Wind Telecomunicazioni and make known the place of the exercise by Wind of the option granted to the agreements reached on 1 August 2007, under which Wind has assumed the status of a main sponsor of AS Roma for all competitions with effect from 1 July 2007 to June 30, 2009. And 'what is said in a joint statement. Following the future exercise of the option, the sponsorship agreement in place, it is stressed,''will extend 'the season 2009-2010, with the approval of AS Roma in favor of fixed fee of € 7 million, plus VAT, as well as' a variable amount, determined according to the achievement of predetermined performance in sports national and international competitions.'' In this context, AS Roma has granted an option to Wind to extend the sponsorship for a further season and, therefore, for the year 2010/2011, the same economic and financial conditions proposed for the 2009/2010 season. 
The year is 3001, Rome is a city divided. An earthquake has opened a huge crack in the ground breaking, the city in two. It is total chaos. The crack is venerated as a deity, while the New Roman Empire came to power and has divided the population into two on an economic basis. The only possibility Redeem outcasts seems "the cup", the soccer tournament that Tiberius going to win ... to save the future of Rome. 
